The Power of Consistency - Rivier College

Burke Advertising recently launched a campaign to brand Rivier's new undergraduate Finance Program utilizing the strength of consistent imagery. The talent hired to be the "face" of the program appeared in a television commercial, a lenticular or holographic postcard and in print advertisements as part of the campaign. The response mechanism was a vanity URL, www.rivierfinance.com. The result was a consistent message and theme with each media supporting the other in driving home the message of ethics in finance education.

Are you utilizing consistent talent and imagery in your campaigns? The power consistency will increase the connection between your audience and your brand.

As the oldest institution of higher learning in Nashua, Rivier is recognized for the development of programs which serve the needs of both traditional and nontraditional age individuals and remains faithful to its original mission: the education of the whole person. Rivier College has more than 60 programs leading to associate's, bachelor's, and master's degrees and the only doctorate of education in the state of New Hampshire.

Rivier College has recently named Burke Advertising as their agency of record.

Remember When - The Flowbee 
 
Before television audiences were entertained by SHAMWOW, the power of the Flowbee filled TV screens. We often speak about our client's need to promote their unique marketing position. Well, a vacuum cleaner connected to a device with blades to cut hair sure is unique. The praises of cleanup and the cost savings of cutting your own hair makes our Retro Ad Hall of Fame. 

Helping Our Clients Fight for Market Share

Your web site design should focus on not only function and creativity, but search engine optimization (SEO) as well.  Building a web site with the purpose of driving traffic is as important as providing a design that communicates your message. 
 
Web site content & structure is an important part of your design.  If you are not happy with your search engine placement, establish a link referral assessment and program, and create an optimization action plan focusing on SEO copywriting.  Google, Yahoo and other major search engines should be constantly monitored. 
 
At Burke Advertising, we work with our clients and establish an assessment of current website rankings.  Two of our latest web designs are featured below.

Burke Advertising designed and has launched the new web site for DataRisk LLC.   

DataRisk is recognized as a market leader in providing independent and trusted risk management consulting advice to select business and individual clientele.
Click to View 

Burke Advertising has created and launched a new web site for Johnston Associates of High Point, North Carolina.

Johnston Sales is comprised of a team of professionals dedicated to the promotion of kitchen cabinetry manufacturers' products through dealers from South Carolina to Maine.
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New Client News
Law Firm of Hamblett & Kerrigan

Burke Advertising has produced a new television spot for the law firm of Hamblett and Kerrigan.

View our new spot featuring one of New England's most prestigious law firms.

Hamblett and Kerrigan has been serving Massachusetts and New Hampshire since 1889.

On August 21, 2008, Unitil Corporation Common Stock was listed and began trading on the New York Stock Exchange (NYSE) under the ticker symbol UTL.

Unitil was welcomed as a newly listed company at the NYSE, and in celebration of the first day of trading, Director Charles H. Tenney III rang The Opening Bell^SM. Mr. Tenney was accompanied by Robert G. Schoenberger, Unitil's Chairman, Chief Executive Officer and President, as well as members of the company's senior management team.

Click here for the new Unitil promotional video produced by Burke Advertising

We take pride in our internship program here at Burke Advertising. We work hard to involve our interns and challenge them during their time with us. Because of their involvement, we are often asked by clients where our former interns are today. This new feature will update our friends with the current status of some of the proud achievements of our interns.  

MAURA MATTOON
Maura interned at Burke Advertising in 2007. It was at Burke Advertising that Maura decided she wanted to work in Account Management. Maura is a 2007 graduate of Saint Anselm College where she majored in Business. After graduation, Maura traveled through Europe before finding a job at JWT in New York City. JWT is the largest advertising agency in the US and the 4th largest advertising agency in the world. Maura works as an Account Coordinator on the Cadbury account which includes brands: HALLS, Sour Patch Kids, Swedish Fish, Trident, Bubblicious and Stride gum.
 
Congratulations to Maura!

One of the most exciting television opportunities in New England is MyTV. The New England affiliate of myNetworkTV is sister network to the Fox Television Network. This broadcast station is available to not only 2.5 million cable households, but satellite dish subscribers as well. On December 1st, MyTV will become Boston's first television station to go all digital.

Tulley BMW had over 150 participants and a total event mileage of 4,599 at this year's event. This was the 12th year for the BMW Ultimate Drive supporting Susan G. Komen for the Cure. BMW's Ultimate Drive fleet of vehicles is once again crossing the country to raise funds and awareness of the Komen for the Cure promise to end breast cancer forever. The Ultimate Drive stopped at Tulley BMW along with more than 210 BMW Centers nationwide with the goal of donating an additional $1 million to the cause.

Last month, Cold Springs RV customers were wowed when they received a postcard that called them out by name to attend their Hawaii 5-0 Weekend event. At Christmas time, East Coast Lumber customers were curious to know how a picture of a gift under the Christmas tree had their name on it.

Variable Data Printing (VDP) is a great tool for conducting campaigns when you want to appeal to individuals or well-focused groups. We can create personalized direct mail by merging data from your database into any document design.

VDP gives your print communications more impact.  By using VDP, we can create a mail piece that is directed to your audience and customized to the individual. Although only one document is designed, elements such as text, graphics and images may be changed from one printed piece to the next. The result is a truly personalized direct mail piece that communicates 1-to-1 with your prospects or customers.

Not everything that happens in Vegas has to stay in Vegas, especially when it could benefit our clients. Burke Advertising is a member of ASI, (Advertising Specialties Institute) and we are always looking for new promotional opportunities. As ASI members, we have great discount options and a simple process to find the right premium or incentive for our client's promotions. Last month in Las Vegas we had the chance to expand our knowledge and creativity in terms of all the possible promotional items that will benefit each of our clients. Yes, you can practically put your logo on anything---just use your imagination, but I went to Vegas to find new ways to help our clients be original. I found a few imaginative programs we are excited to share with our clients.

Here are a couple of our favorite finds:

Over the course of two weeks, AIG Environmental's sales teams "blitzed" the U.S. and Canada, conducting over 1,000 presentations to brokers and financial executives. To support the sales teams during and after the presentations, they turned to Burke Advertising to develop an innovative set of sales tools and coordinate their distribution throughout North America.

The redesigned product was complex with many facets and features - some which apply to all target industry classes and some which do not. To allow for "on-the-fly" customization, Burke Advertising developed a custom pocket folder with general information and individual fact sheets with more specific details. The sales team was able to pick and choose from the inserts to customize their presentation to the potential client.

The result? "We had a substantial increase in submission volume post-blitz," said Anthony Anzalone of AIG Environmental. "Total submission volume for 2007 was 48% greater than 2006. For the months of May through December (post-blitz), the submission volume was 56% greater than the same period in 2006.

Guardian Industrial Products continues to grow with world-class customers like Titleist. Guardian recently completed a project at the golf ball manufacturer's Fairhaven, MA facility. 

At first thought, you would wonder what a chain of pet food stores and the region's leading provider of natural gas would have in common and what could be so 'green' about it. It turns out, it's more than both just being Burke Advertising clients.  

Unitil was looking for a fresh angle to promote a green energy option in Central Massachusetts and Agway was looking to brand its green products to the same audience. The answer? A campaign that highlighted the benefits of Unitil's energy solution and used a $500 Agway shopping spree as the incentive.
 
Everyone who responded for a free evaluation of their home or business qualified for the prize. The winner enjoyed a shopping spree at Central Mass Agway, the region's premiere supplier of home, garden and pet supplies.    

When you've been chosen as the National Fabricator of the Year by the industry-leading Stone World Magazine, how do you get the word out?  Ripano Stoneworks of Nashua turned to Burke Advertising. Ripano has been fabricating and installing granite countertops for over twenty years and decided to seek out assistance in defining their position in a very competitive market.  We're honored they chose us. 

Ready to open the lines of communication? Speak and listen with Email Marketing and Survey by Constant Contact, and begin an ongoing dialogue with your customers, members, or clients. Email Marketing and Survey helps you build strong, lasting relationships.

With Email Marketing you can stay connected and get your message out. Survey lets customers communicate back to you-with new ideas and feedback to better understand and meet their needs. You'll gain a broader, more representative view of what customers or members really think about your products, services and communications.

Survey gives you new insight that helps you gain the focus you need to meet customer needs...and deliver what they want. And with Email Marketing, you can close the communication loop. Your audience will know you listened to them when they receive your targeted, follow-up email communications.

Burke Advertising is a Constant Contact business partner, and ready to help you launch your next emarketing campaign. 

Congratulations to our production manager, Erin Hammond for completing her first triathlon! Erin competed in the Timberman Triathlon Festival's Sprint Course at beautiful Lake Winnipesaukee on August 18, 2007. The Sprint Course consisted of a 1/3-mile swim in Lake Winnipesaukee, a 15-mile bike along the hilly roads of Gilford, and a scenic 3-mile run along the shore.

Erin is a graduate of Saint Anselm College and joined Burke Advertising in 2006.

Burke Advertising's founder Jim Burke appeared on Channel 5's Chronicle showcasing MannyBeingManny.com.

The popular Boston-based Chronicle showed how one small agency is doing its part for Red Sox Nation. See how the Burke Advertising staff is getting into the action with our website mannybeingmanny.com.   

Aligning a local brand with a sports legend can be an effective way to boost your image. East Coast Lumber did just that with a contest where the winner gets a backyard barbecue with hockey legend Bobby Orr.  

The Summer of 2007 saw the launch of Latitudes Composite Decking at East Coast Lumber. In partnership with their distributor, East Coast Lumber launched a campaign to promote the new line through targeted TV and radio ads and a contest with the chance to win a backyard barbecue with Bobby Orr.

The results? East Coast Lumber was able to acquire new leads through the contest registration and Latitudes Decking quickly became one of their top selling decking products.

They Shoot... They Score!

MANCHESTER, NH - U.S. Senator John McCain's presidential campaign announced today that Jim Burke will serve as Chair of the New Hampshire Business Leaders for McCain Committee. Burke, a New Hampshire businessman and principal of Burke Advertising of Bedford, NH, will organize business leaders and small business owners on behalf of Senator McCain's candidacy.

"I share Senator McCain's fiscally conservative values and I am proud to be a part of his team," said Jim Burke, Chair of the New Hampshire Business Leaders for McCain. "Senator McCain will be a President who will take steps to foster growth, spur technological innovation, and create high-paying jobs for Americans and Granite Staters. John McCain believes in the American people and the entrepreneurial spirit that drives our economy. 

He will be a common sense steward of the economy who will keep America on a path of economic growth and prosperity.  Senator McCain is a man of true principle and conviction who will get results and I am looking forward to helping elect him the next President of the United States."

Benefits Long After A Contest Ends 
Powell Stone's $30,000 Backyard Giveaway

In a recent press release, the Powell's staff congratulated the Chase Family and thanked all who entered the contest.  They also recognized the participation of Babin Landscaping of Pepperell, who was chosen to complete the project. Belgard Architectural Products was also noted for their participation in this exciting and valuable giveaway. The additional floor traffic, web traffic, public relations and one very happy family made this a winning promotion that will benefit all for many years to come.

Before After

Thank And Educate Customers At Events
Tulley BMW Night

Tulley BMW in Nashua recently hosted over 100 guests for the unveiling of the latest models from BMW.  The presentation included the brand new seven-passenger X5 as well as the 3 series coupe.  The audience was treated to New Hampshire's first peek at BMW's 2007 offerings while enjoying live music and hors d'oeuvres from the Stonehedge Inn of Tyngsboro.  

This event allowed Tulley BMW to thank friends and customers for their continued loyalty as well as educate them on the latest models from BMW.   

While at Tulley, attendees toured the service bays and service write-up areas, and learned special features about their BMW's from technicians.

Domains Offer More Branding
Cold Springs Launches Rentals

Cold Springs RV, known for their RV center, five-star camp resort and RV superstore, has expanded their market opportunities by launching a rentals division.  The new rentals division is part of a growing national category that appeals to customers who want to try motorhomes before making a purchase.

Burke Advertising helped Cold Springs RV take advantage of web branding with additional domains and a second website. Instead of just adding the category to their existing website, two new domains were secured including nhrvrentals.com and coldspringsrentals.com.  These, along with a separate website for the rentals division, ensured better search engine placement and specific branding with pay-per-click options.    

This has helped the Cold Springs family of companies to more efficiently promote their various divisions on the web and with all media options. 

For over thirty years, Cold Springs has continued to seek new ways to grow. The new rentals division features Class A & Class C motorhomes, travel trailers and pop-up campers. If you'd like to travel like a rock star in a class A motorhome or hit the woods in a pop-up camper, visit coldspringsrentals.com.

InBrella Systems continues to grow thanks to the addition of yet another catalog. 

InBrella can now be found in one of the nation's largest facilities catalogs, Lab Safety and Supply.

Guardian Industrial has been working with Burke Advertising for over ten years with a constant strategy for growth in catalog marketing.  A combination of direct mail testing and trade show representation has created a market demand by end users as well as catalog resellers.  

The hope that someday the device will be as common as a plunger in every maintenance closet could be possible now that millions can see its benefits each month. 

Burke Wins Web Design Award

Burke Advertising won the "Best Outer Limits Real Estate Site" category at the New Hampshire Internet Awards.  The design of the Johnsonia Properties website took top honors. 

Hosted by the NH Business Review, The New Hampshire Internet Awards recognizes outstanding websites for their talent and creativity.

The evening's host stated, "Just after a few moments on its website, judges wanted to visit Johnsonia - as their excellent use of video, and just enough copy, provide website visitors with a solid understanding of the property and all of its features."

The Johnsonia is a Victorian residence renowned for its history and elegance.